Believe it or not, we can talk about being fashionable while we talk about minimalism. We must stop confusing a minimalist style with a basic one. Minimalism is about creating a new purpose for fashion, not making it boring.


What is minimalism

Minimalism is a lifestyle that comes from the need for a more conscious world and a simplified life. In a global market that encourages us to consume more and more, minimalism makes us intentionally have less. Less debt, less mess, less stress, less stuff.

The premise is to strip away the unnecessary, keeping only the things that provide us with real value. When it comes to fashion, the story is the same: consume less while choosing timeless and simple garments. Minimalism in fashion highlights long-lasting clothes that can be used on different occasions.

By having minimalist habits, excesses are avoided, and clean, sophisticated, and timeless combinations are created.


The evolution of minimalism

The concept emerged in the second half of the 20th century, around 1960. The term was used to define different cultural and artistic movements that arose with the aim of breaking established standards.

Minimalism was originally linked with the creation of works of art that used few resources, but it evolved throughout time and became visible in other spaces of experimentation. Minimalism is now present in art, fashion, architecture, decoration, and even gastronomy.


Minimalism in fashion

When applied to fashion, minimalism highlights concepts of consciousness and is concerned with the entire production chain. Supporters of minimalism frequently choose brands with transparent processes that implement initiatives to reduce the industry’s impacts.

This concept rejects the chaos of fast fashion. The rule is to avoid excess and flamboyance, which doesn’t necessarily imply monotony. The movement's values are reflected in collections that feature timeless, discrete, and harmonious designs, colours, patterns, and fabrics; structured seams; sustainable and high-quality raw materials; and versatility. The finishing of the garments is also usually detailed and well done.

Minimalism conveys elegance and sophistication. The style foundation is that less is more, hence monochromatic looks are rising. Basically, they are combinations of garments made up of the same colours, although in different tones in some cases. They are easy to combine, provide more practicality in daily life, and prevent the need to purchase clothes in different colours or patterns.


Benefits of minimalism in daily life

  • Purchasing only what will actually be used;

  • Consequently, save money for other purposes;

  • Reduce waste;

  • Improve productivity and well-being by using time more wisely instead of wasting it shopping.


Benefits of minimalism in fashion

  • Financial freedom: Your spending will always have a concrete purpose;

  • Fewer regrets: Put an end to impulsive purchases once and for all;

  • Happiness when opening your wardrobe: Your life will be more organised, practical, and lighter;

  • Plenty of space: Your closet will be smart, freeing up compartments and ensuring visual comfort;

  • Opportunity to dress better: Minimalism helps you choose the right clothes that fit your style and offer an excellent fit.


Do you want to start creating a minimalist wardrobe and need some tips? Check out our article about capsule wardrobes and get inspired with our capsule collections.