Journal
Transparency in the fashion industry
Consumers are becoming more conscious and genuinely interested in the sources and consequences of their purchases. This is also a reality in the fashion industry, and brand transparency is something that is gradually considered when making purchasing decisions.
How to elevate your style
Fashion allows us to express ourselves; what we wear reflects our personality and can boost our confidence. So, it’s a good thing to elevate our style, right? And we don’t need tonnes of time or money; it’s all about the details. There are simple things we can do to dress better, look better, and, in the end, feel better.
5th anniversary of the DAILY DAY BY LAGOFRA store at CCBombarda
Last Saturday, October 26th, we gathered clients and friends to celebrate five years of our store at CCBombarda. It was a beautiful day, where we hosted two special showcases in partnership with Clara Não and Veronique Verais.
What is slow fashion and how to join the movement?
In a world that has embraced consumerism, slow fashion is an alternative to the market, that carefully considers the processes and resources required to make clothing. This movement is an awareness and approach to fashion that focusses on timeless, high-quality designs, produced on a small or medium scale.
“Made in Portugal” lends value to fashion brands
The label “Made in Portugal” is a global excellence reference in the textile industry. Portuguese textiles and clothing have earned significant international notoriety and reputation and are currently among the most advanced and best-performing manufacturing industries worldwide.
Six sustainable packing tips for your holidays
Sweet August: that time of the year when most of us go on vacation. But when it comes time to pack, we are all guilty of occupying our precious baggage allowance with items that don’t even make it out of the suitcase. Thus, here we have some tips so you can pack sustainably and not spend your entire trip wondering “why did I even bring that?”
Source Fashion July 2024: Check
After our debut in February, which was the biggest show to date, we attended the second edition of Source Fashion 2024, which took place in the iconic Olympia London between July 14 and 16.
How we should care for and mend our clothes
We must make amends in our relationship with our clothes. How about investing in quality garments and mending our clothes when necessary? That way, we can extend the life cycle of our clothes, reduce our consumption, and ensure that less goes to waste. Caring and mending is an act of resistance in a fast fashion system. But how should we do it? That is what we are going to unveil here.
Intertex Portugal 2024 Recap
Last May 21st-23rd, we were at Intertex – International Exhibition of the Textile Industry – Portugal 2024, which took place at the Europarque in Santa Maria da Feira.
Demystifying illusions: What greenwashing hides
Concerns about the environmental impact of different industries have increased, both among companies and consumers. While it is true that many companies attempt to counteract and mitigate these impacts, others prefer to pull the wool over the eyes of consumers who are concerned about this issue. Greenwashing obscures many firms’ lovely promises of eco-responsibility.
Do minimalism and fashion fit in?
Believe it or not, we can talk about being fashionable while we talk about minimalism. We must stop confusing a minimalist style with a basic one. Minimalism is about creating a new purpose for fashion, not making it boring.
Source Fashion was a must
We exhibited at Source Fashion in Olympia London, from February 18 to 20, and we're thrilled to share a few highlights with you.
