Journal
Transparency in the fashion industry
Consumers are becoming more conscious and genuinely interested in the sources and consequences of their purchases. This is also a reality in the fashion industry, and brand transparency is something that is gradually considered when making purchasing decisions.
What is slow fashion and how to join the movement?
In a world that has embraced consumerism, slow fashion is an alternative to the market, that carefully considers the processes and resources required to make clothing. This movement is an awareness and approach to fashion that focusses on timeless, high-quality designs, produced on a small or medium scale.
“Made in Portugal” lends value to fashion brands
The label “Made in Portugal” is a global excellence reference in the textile industry. Portuguese textiles and clothing have earned significant international notoriety and reputation and are currently among the most advanced and best-performing manufacturing industries worldwide.
Get to know the different types of fabrics and what their advantages and disadvantages
Our clothes are made from fabrics formed by fibres that can be natural, synthetic, or artificial. The origin of these fibres makes all the difference in the shape and comfort of the garments, and they all have advantages and disadvantages. We will analyse each one of them to understand their differences, as well as their pros and cons.
Fast fashion: What it is, impacts, and alternatives
How many of us follow fashion trends and renew our wardrobe regularly? This happens because fast fashion has shaped us this way. A culture of producing and buying at each new season was created, shortening the product's life cycle, which is produced with less quality and is discarded more quickly. This is great for those who sell and those who buy, since the products also reach consumers in a more affordable way, but terrible on an environmental and social level.
