Journal
Transparency in the fashion industry
Consumers are becoming more conscious and genuinely interested in the sources and consequences of their purchases. This is also a reality in the fashion industry, and brand transparency is something that is gradually considered when making purchasing decisions.
5th anniversary of the DAILY DAY BY LAGOFRA store at CCBombarda
Last Saturday, October 26th, we gathered clients and friends to celebrate five years of our store at CCBombarda. It was a beautiful day, where we hosted two special showcases in partnership with Clara Não and Veronique Verais.
What is slow fashion and how to join the movement?
In a world that has embraced consumerism, slow fashion is an alternative to the market, that carefully considers the processes and resources required to make clothing. This movement is an awareness and approach to fashion that focusses on timeless, high-quality designs, produced on a small or medium scale.
“Made in Portugal” lends value to fashion brands
The label “Made in Portugal” is a global excellence reference in the textile industry. Portuguese textiles and clothing have earned significant international notoriety and reputation and are currently among the most advanced and best-performing manufacturing industries worldwide.
Six sustainable packing tips for your holidays
Sweet August: that time of the year when most of us go on vacation. But when it comes time to pack, we are all guilty of occupying our precious baggage allowance with items that don’t even make it out of the suitcase. Thus, here we have some tips so you can pack sustainably and not spend your entire trip wondering “why did I even bring that?”
Demystifying illusions: What greenwashing hides
Concerns about the environmental impact of different industries have increased, both among companies and consumers. While it is true that many companies attempt to counteract and mitigate these impacts, others prefer to pull the wool over the eyes of consumers who are concerned about this issue. Greenwashing obscures many firms’ lovely promises of eco-responsibility.
Source Fashion was a must
We exhibited at Source Fashion in Olympia London, from February 18 to 20, and we're thrilled to share a few highlights with you.
Which textile materials are more sustainable?
All this news about the climate crisis makes us want to make sustainable choices when buying clothes and prioritise sustainable textile materials. But what exactly are sustainable materials? That’s the million-dollar question! The truth is that determining a raw material’s sustainability isn’t a black-and-white matter. There’re a variety of factors to consider, including those we’re going to talk about here.
Get to know the different types of fabrics and what their advantages and disadvantages
Our clothes are made from fabrics formed by fibres that can be natural, synthetic, or artificial. The origin of these fibres makes all the difference in the shape and comfort of the garments, and they all have advantages and disadvantages. We will analyse each one of them to understand their differences, as well as their pros and cons.
Clothing labels: To cut or not to cut them, that is the question
How many times have you felt a certain discomfort caused by some label? In some cases, the labels on our clothes sting or make us itch, and so the habit of cutting them has become very common. However, this could be a mistake, because when we cut this accessory, we are increasing the probability of the garment being damaged early.
Fast fashion: What it is, impacts, and alternatives
How many of us follow fashion trends and renew our wardrobe regularly? This happens because fast fashion has shaped us this way. A culture of producing and buying at each new season was created, shortening the product's life cycle, which is produced with less quality and is discarded more quickly. This is great for those who sell and those who buy, since the products also reach consumers in a more affordable way, but terrible on an environmental and social level.
LAGOFRA brand launch highlighted by Portugal Têxtil
We chatted with Portugal Têxtil, where the recent launch of the LAGOFRA brand was a highlight, which now has its first capsule collection available in both online and offline sales channels.
